FACT: Studies show that second only to email, search is the most popular activity online with over 550 million searches conducted daily in the US alone. Other studies show that over 85% of all Internet users find new websites by using search engines. Search Engine Optimization (SEO) is an essential part of every online marketing strategy.
Piper Jaffray Senior Research Analyst Safa Rashtchy recently proclaimed, “The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations.” Piper Jaffray believes the five key trends in the search industry are:
- Search is the new portal
- Search is becoming a branding tool
- Google’s dominance is increasing
- Local search remains a looming opportunity
- New search technologies are likely to expand the field
Being well ranked on the first or second page of Google and other major search engines will yield significant increases in quality traffic, leads and sales for your business. Never before has there been a more opportune moment to develop an effective search engine marketing strategy.