In Today High Tech World The Primary Method by Which Consumer Search and Find What They are Looking For is via Search Engines.

FACT: Studies show that second only to email, search is the most popular activity online with over 550 million searches conducted daily in the US alone. Other studies show that over 85% of all Internet users find new websites by using search engines. Search Engine Optimization (SEO) is an essential part of every online marketing strategy.

Piper Jaffray Senior Research Analyst Safa Rashtchy recently proclaimed, “The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations.” Piper Jaffray believes the five key trends in the search industry are:

  • Search is the new portal
  • Search is becoming a branding tool
  • Google’s dominance is increasing
  • Local search remains a looming opportunity
  • New search technologies are likely to expand the field

Being well ranked on the first or second page of Google and other major search engines will yield significant increases in quality traffic, leads and sales for your business. Never before has there been a more opportune moment to develop an effective search engine marketing strategy.

Axxoo Has The Knowledge And Expertise To Get You To The Top!

Your prospective customers are online right now searching for the products or services you offer. If your business does not appear on the first page of Google, Yahoo, Bing and other major search engines, competitors that do appear on those result pages are eating away at your market share and eroding your business. Axxoo’s team of proven Internet marketing experts will develop, execute and manage all aspects of your search engine marketing needs. Allow us to position your company website at the top of search engine result pages.

An effective search engine marketing strategy consists of having both professional Search Engine Optimization and Pay-Per-Click (PPC) Management. Unlike broad based email marketing and display ad placements on high traffic websites, search engine traffic is highly targeted. Users enter specific keywords to find products and services that appear on search engine result pages. Therefore, companies who appear in both the Sponsored PPC sections and first page organic results offer prospective customers more links to click and get to those websites. Look at it as real estate on a page: The more links you have the more chances you have at getting the click. Location, location, location! Most people will not look beyond the first page results to find what they are looking for. The closer your links are to the top of the page, the better your chances are of getting the click.

Search Engine Optimization is the process of structuring a website to rank highly in “organic” search engine results. Organic listings appear in the body of a search engine results page and are ranked based on complex algorithms and page ranking systems, each uniquely proprietary to an individual search engine. Organic listings typically make up the majority of the search results page and can be manipulated by experts using proven best-practice SEO techniques.

Pay-Per-Click listings (otherwise known as “sponsored listings”) appear at the top, bottom and/or side of a search results page. Just as its name suggests, PPC marketing is a pay-as-you-go strategy. Each click costs money based on an auction model that the search engines employ, allowing anyone who is willing to either pay the most per click or has the most optimized campaign can get the top placements. One of the primary components of an effective search engine marketing strategy is a well-managed PPC campaign. This is an equally important strategy for increasing quality website traffic, sales, or leads and is complementary to an SEO strategy.

Both SEO and PPC work hand in hand. Look at it this way: PPC (sponsored) listings are rented and quickly executed, whilst SEO (organic) listings are owned and take time to build. With ownership, only the fittest can survive; therefore, expert management of organic listings is necessary to maintain presence.

Search Engine Optimization is a highly skilled process comprised of both on site and off site optimization techniques. On site elements include website structure; off site elements include inbound link building and press releases or content creation. The strategy requires an extensive commitment of resources, including time and expertise. Executing an effective SEO strategy is part science and part art. We know how to merge both, and we demonstrate impressive results. It is well known that a top ranked website can translate into thousands, if not millions of dollars per year in revenues. Therefore, it is imperative that you have an Internet marketing strategy that incorporates both PPC and SEO techniques.

Axxoo has a dedicated team of experienced Internet marketing experts who will effectively develop, execute, and manage all aspects of your search engine marketing needs. Allow us to work with your marketing manager or website developer to position your company at the top of search engine result pages.

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